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g. by methods of a functional separation of the various Amazon units) would enable merchants to freely utilize the Amazon Market without issue that it empowers Amazon to introduce a competing product on the online retail market. Amazon's conduct also bears strong resemblance to Google's favoring of its own services as prohibited by the EC in Google Search (Shopping).

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Google was found to be active both on the upstream intermediation market for basic search services (which it dominates) and the downstream markets for specialized search services such as contrast shopping services (which it sought to control). The EC discovered that Google abused its dominance in the upstream market by preferring its downstream window shopping service on general search engine result as compared to competing services.

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Eventually, the overarching theory of damage associates with leveraging. Given that 1974, the European Courts have regularly held that an undertaking with a dominant position in a given market might not extend that position to a separate however associated market by means that do not show competitors on the benefits. If verified by  Need More Info?  to the EC's RFIs, Amazon might be found to have used its dominance in the market for merchant platforms to extend that position into online retail markets by gathering and using its merchant consumers' market information.

No competing seller remains in that position. Raising different concerns of market definition, dominance and abuse in a number of multi-sided online markets, the EC's Amazon investigation is both complex and highly pertinent for the e-commerce sector. While needing to deal with a number of novel issues, the EC will likely rely to a big degree on its findings in the Google examination and the e-commerce sector query.